I work in an industry where I tend to do a lot of writing reports and giving presentations, and I’m often asked to distil complex topics down to simple concepts. When I’m preparing such reports or presentations a phrase I often hear is that I need to “get to the ‘so what’.” In other words, it’s all well and good to explain complex concepts in simple ways and educate my readers, but the main thing they’ll care about is, “So what? How does this impact me?”
Showing posts with label expectations. Show all posts
Showing posts with label expectations. Show all posts
August 25, 2013
January 09, 2013
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